TRE Consultants Logo Design Project
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This customer received 205 logo designs from 35 designers. They chose this logo design from cre8corner.com as the winning design.
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Logo Design Brief
I need a logo for my boutique marketing consulting company called Tre.
I do consulting for small to medium sized companies globally, especially those that want to expand into Asia. These companies are typically B2B, professional services, mainly Architects, Engineers and Furniture and design companies. I work with clients to develop marketing strategy by conducting marketing environment audits and digital marketing strategy and consults on branding. The process is discovery (audit/analysis), Strategy, Implementation and Development.
I have always liked and respected Helvetica. It is clear, readable, straightforward, but neutral - what my company does for clients through strategy creation. I have worked in Switzerland in Advertising and Singapore in Branding. I like simplicity. I use black and white often with a flash of color - pink or green (see colors in attached docs). I want to appeal to design companies and communicate growth. I prefer just to use the letters to create an interesting and inspired logo.
Please see the examples I provided in the attached documents where I indicated what it was I liked about each.
Updates
I do not wish to go with the green colour any longer. Seems a bit weak. Would prefer the pink (refer to attachment reference) or just playing with black and grey. Thanks
Added Friday, February 10, 2012
Hi there,
I have decided to drop the "consultants" and tagline and leave it name just at tre. Would you be able to do something that?
Please see the updated brief.
Thanks all for your work. Just seemed the "consultants" was getting in the way.
Cheers,
Kelly
Added Tuesday, February 14, 2012
Target Market(s)
Architects, Designers, Engineers, Furniture and Product Designers, B2B, Professional Services
Industry/Entity Type
Marketing
Logo Text
Tre
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Tagline: Redesigning Marketing