hometruth: predicting rental arrears (new business logo needed)
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This customer received 210 logo designs from 56 designers. They chose this logo design from Paula Cunha as the winning design.
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- Bundled Project 1
Logo Design Brief
We need a logo design for a new business predicting rental arrears for private homes (not office blocks). We want the logo convey our USP which is the strength of the algorithm, e.g. sharp, scientific, mathematical, professional, transparent, accurate.
Please use only black/grey scale/white or the following colours:
purple : #b358b1
green : #95b94b
red: #ee5043
orange: #f18539
yellow: #f6c832
blue #00bfff
darkblue: #282b3a
the brand keyword should be in lowercase only.
Please avoid cliches e.g. pie charts, bar charts etc.
Target Market(s)
Councils, housing associations, private landlords
Industry/Entity Type
Business
Logo Text
hometruth.io OR hometruth
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- simple iconography
- black and white or grey scale as the dominant colour
- Can use hints of other colours here
- blue #00bfff
- purple : #b358b1
- green : #95b94b
- red: #ee5043
- orange: #f18539
- yellow: #f6c832
- darkblue: #282b3a
Should not have
- ticks (check marks)
- pie charts
- bar charts
- cliched house pictures
Payments
Total
£110
Project Deadline
20 Oct 2017 10:50:01 UTCProject Upgrades
Bundled project(s)
- offering £29 business card design to winner