• A$500

• 46 designs

• 11 designers

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Wordpress Design Brief

I have opened a new frozen yogurt store that will eventually expand into fresh juices and smoothies. I have built a website myself and need to have something that better reflects the brand direction I want to go in.

here is the existing site:
http://www.skinnydippa.com

here is our facebook page, which will be changed to reflect the new web design:
https://www.facebook.com/SkinnyDippa

Our look and feel direction will be
Fresh, natural/rustic homemade, quirky, fun

Once I have a new website I will re-launch all of our print collateral to fit with this central part of our communication strategy.

Our brand Vision is listed below
At Skinny Dippa our vision is to create a healthy smile in everyday by constantly delivering deep emotional connections with delicious products in a cool environment.

Target Market(s)

My primary target market is females aged 15 - 25 and secondary is females aged 30 to 55. Every single person who tries our product talks about how diferent the flavours are and what we offer. I need to be able to share this with new potential customers who come across our website.

Industry/Entity Type

Communication

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Fresh images of fruit and yogurt and must take a quirky fun approach to all aspects of the site. Buttons and even headers can all have a quirky approach. The name of skinny dippa is supposed to reflect the yogurt is low fat, but also be a bit cheeky.

Nice to have

• Our store design uses a lots of blackboards and shutters on the roof. It would be nice if our website reflected this rustic homemade warm feel. I would love for there to be a continuation of this feel to the site. I have uploaded some images of the store to the brief to show you what type and look and feel we have in the store

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Files

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