Change Governance Process (c3Dr)
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This customer received 116 logo designs from 34 designers. They chose this logo design from ivo_i_ivanov as the winning design.
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Logo Design Brief
A logo is required for use on documentation and website, to create visual interest, and build an "identity" that reflects the purpose and meaning of c3Dr.
The logo should incorporate the characters c 3 D r, a suitable image (to represent change and control, structure, process), and the words "delivering change".
c3Dr is a 5-stage process for governing/controlling business change projects.
The logo should be serious and professional, to imply control, structure, process and success.
It might be helpful (but is not an absolute requirement of this brief) if the c 3 D r element of the logo was in a form that could be re-used in standard text, ie in the documentation that supports the process.
Target Market(s)
Business
Industry/Entity Type
Management Consulting
Logo Text
c3Dr Delivering Change
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The characters c3Dr and some form of image or design that suggests process, structure, success, etc.
Nice to have
- Preferably with the c 3D r in slightly different shades of colour and in a reasonably standard font so that that element of the logo can be re-used in documentation.
- Colours should be business/professional/conservative.
- Relevant image that represents change/process.
Should not have
- Bright colours (yellow, orange, pink, red)
- Cartoon-like illustrations