The Call and Response Conference
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This customer received 112 logo designs from 26 designers. They chose this logo design from renderman as the winning design.
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Logo Design Brief
Our conference entitled: The Call and Response Conference is a gathering of African American believers and christians of other ethnicities to discuss issues of race, justice, and faithfulness to the gospel in 21st century America. The phrase “call and response” comes from the African American preaching tradition in which the congregation responds verbally to the words of the preaching, thereby helping and enlivening the message. Our conference will examine what God is calling us to do in the present moment and how we should respond. We would like a logo that evokes this black preaching tradition or somehow conveys the call and response dynamic. Also something that is distinctively black and Christian would be welcome.
Updates
Hello we have quite a few submissions with figures and silhouettes. At this point, we want to give you all the freedom to be creative and try a few things outside of those parameters. Feel free to create something that fits with the stated themes of the conference that focus on American American Christianity.
Added Friday, October 6, 2017
Project Deadline Extended
Reason: We are going to give a few extra days for some of the revisions we suggested to come in.
Added Saturday, October 7, 2017
Target Market(s)
African American Christians
Industry/Entity Type
Church
Logo Text
The Call and Response Conference
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
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Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A drawing of different color/shades of brown people heads or full body, or silhouettes would be fine. the new blackish image is an example (see photos). We also want to also be mindful of the generational mix in addition to gender mix.
- • Another option was to have a couple head shots on one side of the title calling out (see example of attached image) and a couple head shots on the other side of the title with listening ears (see example of attached image). If those were drawn then we could get diverse representation there, but even if they use silhouettes (no facial features) with different shades of brown and hair options, that might also work.
- • Since we plan to include the words "the" and "conference" in the logo title, I think we need to ensure that the words "call and response" are most prominent. See the drawing below. Then the artist can either design something around the title or to the side.