Total rebrand for luxury Medical Spa in Austin

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This customer received 144 logo designs from 42 designers. They chose this logo design from GLDesigns as the winning design.
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Our spa is located in the Hill Country just west of Austin. Our services are laser hair removal, CoolSculpting (kills body fat), Injectables (Botox and filler), Wellness Intravenous Nutritional Drips, Massage, and Advanced Aesthetics including peels, facials, lasers and microneedling). We offer luxury level services to high income women (79 percent of our business) and men (21 percent of our business) in Austin. We offer medical grade skin care and services, and have a Doctor on staff to oversee all services. We are currently doing a complete rebranding of our current imagery, and need a new look and feel for all marketing on all channels of print, online, social media, signage and in store. Logo should incorporate both images of the Austin hills, and the view of Lake Travis from above (which looks like veins in the city with small inlets looking like veins in the body). Ideally a rectagular image that can be easily read from near or far. No orange colors please. Not too feminine as our spa has both a luxury spa and clinical med spa feeling to it.
Target Market(s)
Men and Women ages 35-65. High Income targets buying luxury medical spa services.
Industry/Entity Type
Health And Wellness
Logo Text
Austex Wellness and Spa
Logo styles of interest
Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- No comic sans or humanist
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We would like to use Yellow and Gray colors and somehow incorporate the visual effect of the Lake and Rolling Hills in the logo. Preferrably a rectangle image. HIlls would be top right of wording. Lake Austin/Travis topography to simulate veins and splintering. Need to have one version all black. All logos need to also have a transparent backing to place over multiple colors.
Nice to have
- Font that is available on Outlook, Gmail and Mac.
Should not have
- No Orange colors. No lotus flowers. No buddhist imagery. Do not us Humanist or Freeland font.