• US$350

• 97 designs

• 36 designers

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Logo Design Brief

Who are we?
- We are a company which publishes games for mobile devices such as smartphones and tablets
- Our games will be free to play with users having the option of purchasing in-game items to help them
- We will be aiming at acquiring users worldwide

What do we need?
- We need a logo which reflects the values of our brand and which also will represent us as a company
- We need a logo which works well on small screens, that sits well in multiple backgrounds and with different kinds of consumers
- We need a logo with an identifiable symbol or element which can be used without the full name in situations where we do not have a lot of space.

Style
- Our games are fun, challenging and competitive
- We love games and gamers. Our games should appeal to them as we are gamers ourselves.
- Our logo should represent us and also our brand which will offer free games playable by millions of players online

Use of logo
- Will be used in games as main and secondary logo (beside game logo)
- Will feature on consumer branded website which is a portal for gamers and games
Logo should work in both small and larger sizes, i.e. it should be easily scalable but still recognisable
- Logo needs a strong individual identifier so that it can be used within game, menus and to denote that a game belongs to our brand
- Logo should be adaptable so that not many colours are needed to display it but that sub-brands can be made later for specific genres of games (think EA’s multiple logo treatments)
- Logo should also represent the company as well as our brand




### Please see a full brief with some examples of competitors, etc in the attached powerpont ###

### "Piraya" means "Piranha" in multiple languages, we don't need to have Piranha on the logo but maybe it would work well ###

Target Market(s)

Target audience
- 60:40 male/female split
- 15-35 are our core ages
- Logo should look modern and clean to appeal to our core audience

Industry/Entity Type

Games

Logo Text

Piraya Mobile

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must have a symbol which can be used without the full name of Piraya Mobile as an identifier for our brand

Should not have

• not too many colours, please limit it to 2-3 max

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Files