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Linguistic Company needs a logo
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This customer received 52 graphic designs from 30 designers. They chose this graphic design from joliau as the winning design.
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US$200
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52 designs
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30 designers
Graphic Design Brief
We need a logo for a new company: English DNA.
We are based in New Zealand but the company has a global market.
We develop language apps focusing on non-native speakers of English. Our initial product helps speakers develop oral competency more quickly than traditional approaches. It is to launch in Asia.
Colours: we would like to see red, purple and possibly bluish/green as part of the design.
The successful design will be:
clean, clear and non-fussy
up-beat, forward thinking and positive
universal - able to be understood across cultures
flexible - adaptable for business cards, letter head etc
It may include:
words, acronyms, and/or iconic images
It must include a reference to DNA - either in image to letters
For inspiration please check this page - a round up of 2013 logo trends. You'll see simplicity and creativity in action!
http://justcreative.com/2013/05/22/2013-logo-design-trends-inspiration/
Updates
Many thanks for all the designs coming in! It's fascinating to see how broad the interpretation of my brief is. Of all the attributes listed the first is the most important to us: clean, clear and non-fussy. If you are unsure how to interpret that please do check this: 2013 best of logo design page.
Added Sunday, November 17, 2013
Many thanks for all your designs. You have given us a lot to think about which we are truly grateful for!
We are in the process of sorting and evaluating and will be back with results in a day or so. Once again, thank you!
Added Thursday, November 21, 2013
Target Market(s)
Target market - Non-native speakers of English
Ages: Teen to 40s
Business - professional groupings - educational market - teachers, parents, educationalists
Ethnic group - initially China
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Reference to DNA (as above)
Nice to have
- Flexibility -
Ultimately we will want to extend the range of languages. Therefore the English will need to be replaced with minimal effort and another language used in its place. It would be nice if this were possible.
Should not have
- Clutter! Please do not use fussy fonts.