• US$150

• 8 designs

• 2 designers

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Advertisement Design Brief

I need to generate a newspaper ad targeting retired people returning to Phoenix. We are TemperaturePro of Metro Phoenix. (480) 490-2080.
www.tempe...

Target Market(s)

Seniors returning for the winter. For those that are not familiar with Phoenix Arizona, there are roughly 300,000 retired people from northern states in the US and Canada that come to live here October-April. Median age for these "snow birds" is 72. We are selling a service to inspect and repair their heat and air conditioning unit. Most of the "snow birds" are too old to maintain heat and air conditioning them selves. They are very concerned that their system works properly to get them through the winter months.

Industry/Entity Type

Air Conditioning

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Targeted to seasonal "snow birds"
• - Must blend colors of blue and red to support the corp logo

Nice to have

• - colorful, lively
• - tell the target audience we are local and care about their needs
• - tell the target audience the importance of maintaining their heat/air conditioning system so it's running properly through the winter and reduces their utility bill
• - an image of a cactus

Should not have

• - must not be interpreted as a slander towards older people
• - minimize use of models in uniforms, this audience wants to know that we are local and real people. Reference new pic of my guys on a roof with a unit.

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Files

Download all files - 7.3 MB