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Hawaii-based Grant-giving Foundation (focused on Improving Oral Health) - Needs Logo and Brand Ident
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This customer received 295 logo designs from 80 designers. They chose this logo design from GraphicsGhagra03 as the winning design.
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US$150
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295 designs
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80 designers
Logo Design Brief
BACKGROUND ON COMPANY
We are the HDS Foundation, a Hawaii-based nonprofit foundation that provides grants to other local non-profit organizations for their programs and projects that provide oral health education, prevent oral disease, and increase access to dental care for underserved populations in Hawaii.
As the grant-giving arm of Hawaii Dental Service (HDS), our organization was created to fulfill HDS's mission to improve the oral health of Hawaii communities.
Hawaii Dental Service is a member company with Delta Dental, the largest and leading dental insurer in the nation (US).
DESIGN REQUEST
We need a brand identity created for HDS Foundation, including:
- LOGO - 2 layout versions (horizontal and stacked) to be used as needed. Each layout version should have three color variations - 2-color, all black, and all white versions, and be vectorized. The logo should consist of an icon and the typeset name, HDS Foundation.
The designed HDS Foundation logo should also LOOSELY complement and feel like it's associated with the Hawaii Dental Service (HDS) logo (attached), but should NOT be the same, or use the same font, etc. Please incorporate the same green color found in the HDS Logo to be used as one of the two colors required for the 2-color version that's designed. Use your discretion for the second color.
The logo should communicate a strong support of the community, multiple groups of people from all walks of life, positivity, warmth, and the importance of oral health.
- COMPLEMENTARY BRAND GRAPHICS - 3 complementary (but separate) brand graphics that can be used in conjunction with the logo for flyers, stationery, and other communications material. The logos and brand graphics/elements should be part of a single brand identity and feel like they are part of a "set" along with the logo.
NOTE: Also, while we are a Hawaii based organization, the logo should NOT be too tropical or tacky.
Updates
Project Deadline Extended
Reason: Designers are getting closer to a final design, but many have no read the design brief in full. For those newly submitting designs, as well as those who have already submitted a few, the correspondance takes a few days and requires quite a bit of followup on my part.
Added Monday, October 9, 2017
Target Market(s)
Nonprofits organizations, Underserved communities
Industry/Entity Type
It Company
Logo Text
HDS Foundation
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I LOVE design variations but do NOT send separate logo submissions - SEND AS A SINGLE GRAPHIC with ALL VARIATIONS!
- ICON next to logo coupled with Typeset text; Green as seen in attached HDS logo
