• NZ$270

• 202 designs

• 64 designers

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Logo Design Brief

Selwyn United, a football (soccer) club in Canterbury, New Zealand requires a new, professional crest type logo to replace our current logo. Please see attached brief document for details.

Vision: ‘To provide a high-quality football environment regardless of a player’s motivation or ability’
Purpose: ‘To provide opportunities for our community to enjoy, play, learn and excel through football.’

Selwyn the region: Selwyn is a predominantly rural region of Canterbury in the South Island of New Zealand. It is notable for flat plains, the Selwyn River, and an unobstructed view of the Southern Alps

Logo must be on crest / shield, be reasonably traditional in design, include our colours, blue, black and white. It should include a horse as a key image. This can be further enhanced through the use of local environment, in particular mountains and a river. Please no footballs in the logo. Too easy and to overdone.

Check English Premier League for ideas.

Industry/Entity Type

Club

Logo Text

Selwyn United FC

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• This logo will have multiple uses: uniforms, training gear, online channels, letterhead, swag, etc. It should be designed to look great in both small and large areas.
• Must leverage existing colour palette: Black, Blue, White.
• We prefer a reasonably traditional look, using a crest / shield as the central frame. Some modern elements could be incorporated. We would like to see some variation in ideas there. Imagery that could be incorporated include a horse, a river and mountains. The horse is central to the design. The first team refer to themselves as the ‘stallions’ and the youth development squads as the colts. The horse as a symbol represents power, pace and freedom. River and mountain optional, although we would like to see varied designs that include one, two or all three elements. The use of the blue and black stripes used in the kit (see right) might be something to explore as well.
• We would like a clean, simple design
• The design must include “Selwyn United FC” somewhere
• (Please see attached brief document for further detail)

Nice to have

• (Please see attached brief document for further detail)

Should not have

• (Please see attached brief document for further detail)

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