Chillipay

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This customer received 121 logo designs from 55 designers. They chose this logo design from VGB as the winning design.
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Logo Design Brief
We need a logo for a digital payments company that offers an online payment solution to retail merchants. Likely we will be based in Europe but also possibly the United States.
We have chosen the name Chillipay because we think it sticks in the mind of consumers, has some street cred and we can base a brand around it.
The payment solution involves splitting a payment into 4 parts that can be paid over time. It suits Millennials shopping online for FMCGs.
We would like the logo for our website, to be used as a button on other websites, in banner ads, on business cards and associated advertising and promotion.
For Chilli the obvious colour is red but it doesn't need to be.
Our company hopes to create a tribe of consumers who will use the payment option in their day-to-day lifestyles.
The tag line is "Buy now. Pay later."
Target Market(s)
Millennials
Industry/Entity Type
Digital
Logo Text
ChilliPay
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.