• £150

• 97 designs

• 22 designers

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Logo Design Brief

UPDATE: Due to external reasons the commercial name has to change to "Sugee" We hope that this encourages new designs using the "g". We will keep considering the designs we've liked so far, with the consideration of the change in letter.

We need a logo design for a food company called "Sugee". The main product is sushi rolls, with which we want to send the message of a healthy, fresh and different lunch. We are looking for bright, fresh colors that will later be used as staple colors in a brand-recognizable packaging paper.

As the name is a slang japanese word for "amazing" the slogan is "amazing rolls w/amazing flavour". It can or cannot be integrated in your logo design. Words to think about on the design: clean, fresh, young, innovative, delicious, different, welcoming.

We can go a bit funky in the design as it is an innovative and young company appealing to young professionals.

We want to avoid italic fonts, pastel colors and childish/childlike designs.

Target Market(s)

Young professionals, 26-40 yrs. old, slightly more targeted to women, diverse ethnic backgrounds.

Industry/Entity Type

It Company

Logo Text

Sugee

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Japanese clichés, cartoon like fonts or characters, italics, pastel colors.