Giant Rock Candy Sticks - Sticker

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This customer received 21 sticker designs from 7 designers. They chose this sticker design from webdc as the winning design.

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Sticker Design Brief

We developed a single and a 3 count clear canister packs (like a clear tube. See picture attached) to our Giant Rock Candy Sticks.
The tube sealing and product information are going to be on a 4" sleeve.
We would like to design a marketing sticker that will communicate the product AND will work well with the clear beautiful packaging.

Concept: Go Big. Go GIANT!

We have 10 flavors, and 5 different 3 count packaging, but would like to simplify and use the same sticker for all single packaging and the same sticker for all 3 count packaging.

Single:

Raspberry (Blue)
Blueberry (Dark Blue)
Strawberry (Red)
Lime (Green)
Natural (White)
Cherry(Pink)
Cotton Candy (Light Blue)
Lemon (Yellow)
Black Cherry (Black)
Orange (Orange)

Triple:

Summer/Everyday (Blue Raspberry, Natural, Cherry)
4th of July (Blue Raspberry, Strawberry, Natural)
Christmas (Strawberry, Lime, Natural)
Valentine (Strawberry, Natural, Cherry)
Easter (Cherry, Cotton Candy, Lemon)


See attached:
- Pack images
- Logos

Richardson Brands is known across America and carries a long heritage of award-winning confectionery products, quality, and staying power: Dryden & Palmer® Rock Candy was introduced in 1880, Richardson Mints in 1893, GravyMaster™ Browning and Seasoning Sauce in 1935, Beechies® Gum in 1936, and Bogdon® Candy Sticks in 1945. The future brings new flavors, line extensions, and very contemporary usage for Richardson’s nostalgia brands.
These brands are all produced at the company’s headquarters in Canajoharie, New York; in the picturesque landscape of the Mohawk River Valley. Richardson's 180,000 square foot facility proudly carries the State of New York’s coveted Good Manufacturing Practices Seal of Approval (GMP), as well as a superior rating, the highest awarded by AIB (American Institute of Baking) International.

Dryden & Palmer are the #1 Rock Candy since 1880! Dryden & Palmer products are proudly made in the USA and can be found in all states across America, as well as in most countries worldwide.
Our Rock Candy grown Artisan style for a fun, festive and decorative experience!
And we are the only company that produce GIANT Rock Candy!

Why GIANT Rock Candy ?
Big and oversized candy is always a great way to attract consumers and address their on-going demand for unique and fun treats and experiences.

Target Market(s)

Retail Consumers


Look and feel

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Conservative
Economical
Upmarket

Requirements
Must have
  • - D&P logo
  • - Clear background - we would like to give the stage to our beautiful product.
  • - Message: Giant Stick or: Go Giant!
  • - Size:
  • Single tube: horizontal length of within 4”
  • 3-pack tube: horizontal length of within 7”
  • These measurements are the maximum horizontal length that can be wrapped around the tubes without overlap.
  • The vertical length is up to you based on what you put on the label (tube high: 13.625", Stick high: 12")

Files
Download all files - 2.8 MB
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RCS_0004 Tuesday, 12 September 2017 19:21:04
Tuesday, September 12, 2017
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RCS_0007 Tuesday, 12 September 2017 19:21:04
Tuesday, September 12, 2017
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IMG_5603 Thursday, 14 September 2017 11:51:45
Thursday, September 14, 2017
Payments
1st place
US$140
Total
US$140

Project Deadline
29 Sep 2017 09:22:46 UTC
Language

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