• US$190

• 46 designs

• 19 designers

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Flyer Design Brief

Design a 2 sides sell sheet for our new product line - Giant Rock Candy sticks.
Concept: Go Big. Go GIANT!

10 colors/ flavors:
Raspberry - Blue
Blueberry - Dark Blue
Strawberry - Red
Lime - Green
Natural - White
Cherry - Pink
Cotton Candy - Light Blue
Lemon - Yellow
Black Cherry - Black
Orange - Orange

See attached:
- Power Point with copy and product information
- Product images
- Logos

Richardson Brands is known across America and carries a long heritage of award-winning confectionery products, quality, and staying power: Dryden & Palmer® Rock Candy was introduced in 1880, Richardson Mints in 1893, GravyMaster™ Browning and Seasoning Sauce in 1935, Beechies® Gum in 1936, and Bogdon® Candy Sticks in 1945. The future brings new flavors, line extensions, and very contemporary usage for Richardson’s nostalgia brands.
These brands are all produced at the company’s headquarters in Canajoharie, New York; in the picturesque landscape of the Mohawk River Valley. Richardson's 180,000 square foot facility proudly carries the State of New York’s coveted Good Manufacturing Practices Seal of Approval (GMP), as well as a superior rating, the highest awarded by AIB (American Institute of Baking) International.

DRYDEN & PALMER
During the late 1800s, Charles Dryden and Noah Palmer formed an original American rock candy company. The early days of Dryden & Palmer were devoted to supplying various forms of crystals and syrups for cough-cold remedies, soda fountain syrups and of course delicious confectionary treats. In addition, vast amounts were used in saloons. Every bar had its own creation of “Rock & Rye” (rock candy dissolved in rye whiskey) ostensibly, of course, to cure their patrons’ colds – or at least to make them forget they had a cold in the first place!
Many factors caused the rock candy industry to change at the turn of the century. In the 1900s, both prescription and over-the-counter medicines started to use other active ingredients. But the biggest effect on the industry was Prohibition, which made alcohol consumption illegal everywhere between 1920 – 1933. During this time the rock candy industry contracted, as it had become too dependent on sales to bars and saloons. The only company to survive through Prohibition was Dryden & Palmer.
More change was still yet to come. The syrup business that was a big part of the company at the end of the 19th century was almost entirely gone, as soda manufacturers switched to cheaper corn syrups. Always a company to rise to a challenge however, Dryden & Palmer introduced rock candy on a stick in the 1960s. As this product quickly became popular, the company then added different flavors and colors in the 1970s.
Today Dryden & Palmer Rock Candy products can be found in all fifty states, as well as in almost every country in the world. With an amazing range of the most popular colors, flavors and product forms, D&P Rock Candy truly has something for kids of all ages; super-cool, intense-flavored lollipops, unique party favors in your favorite colors for special celebrations and edible stirrers for many beverages.
Mr. Dryden and Mr. Palmer would be astonished to see the different flavors, colors and forms of the rock candy we produce today, but they would easily recognize the tradition of quality and service carried forward from their time.

Target Market(s)

Retailers and distributors

Industry/Entity Type

Product

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Demonstrate the GIANT size
• - Logos

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Files

Download all files - 4.7 MB