A reimagined website for a cross-border tax firm
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This customer received 93 web designs from 21 designers. They chose this web design from Sketchweb as the winning design.
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Web Design Brief
There are two aspects to this project for Halifax Tax Consultancy:
1) I need a logo update to accommodate increasing focus and specialization in my business. The byline under the name “Halifax Tax Consultancy” needs to change:
ORIGINAL: TAX SUPPORT FOR PUBLIC ACCOUNTING FIRMS
REVISED: CROSS-BORDER TAX SERVICES • U.S. & CANADA
2) I need a website “refresh” (see current website at www.taxsupport.services) based on this logo – a new vision for a website with greater clarity, focus and organization. It should represent a re-envisioning of the current approach, and not the wholesale abandonment of the style represented there. I need it to be creative, compelling and attention grabbing, but still professional. This should, at a minimum, update any places where the old name/logo is used, but I want the redesign to go beyond this to something more intuitive. I need high quality separate PNG files of the various logo styles for use in various documents, but HTML coding would be a helpful but not necessary addition.
Target Market(s)
People in need of cross-border tax services - Canada and US
Coding
Coded - Design and coding required
Number of Pages Required
5+ page
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Greater crispness, sharpness - higher resolution
- A more compelling, organized approach - make the wording and images more accessible to the website user (especially the staff bios, which have scroll bars now)
Nice to have
- Replacement of stock image with a true image of the Halifax skyline
Should not have
- Deviate from colour pattern represented in website logo of blue/orange
- Deviate from existing logo except for word replacement