• US$270

• 40 designs

• 9 designers

---

Packaging Design Brief

I need a box design and insert design for a retail product

I need the packaging, the box, the logo everything to scream high end, I want them to feel the quality they are getting for a low price.

LOGO
I would like the designer to take a stab at re-designing the logo. I need it to be kitchen product / home product feel to it.
Company Name: 164th Place (www.164thplace.com)

POPPER
On the Popper I'd like to do "Treat Yo'Self" and I'd like to do it in a grey, where it's very classy and not like white where it's too in your face, hope that makes sense. Thanks (Example attached, see popcorn Popper edit 01.png and popcorn Popper edit 01 example.png)
Popper Color 414141 (pantone Black 7 C)
Popper Logo/Phrase 191919 (pantone Black C)
Pink Popper: #ffbaeb (pantone Magenta 0521 C)
Pink Popper Phrase #f07bcf (pantone 231 C)

INSERT
I also need an insert (5x7in both sides, needs to have instructions and information, branding, website, UPC Code (attached as PDF FNSKU) also under UPC needs to say 'Made in China', I want them to have a way to order more and for it to feel classy, high quality). I'm attaching the competitors insert so you can see what info they are providing. I think we can do a lot better. Keep it simple, but provide the right info. Also don't think there needs to be two, everything can fit on one. For Feedback I think we just need to say something like "We appreciate 5 star reviews and want to make sure you are happy. If you have any issues or need to return it, please contact Amazon Customer Service (www.amazon.com/customerservice or you can find the return info at www.amazon.com/orders). I think we can make the instructions look amazing, high quality is what I'm after.

BOX
The box itself will need show the a black Popper bowel clear top with popcorn, very simple on the front, then info on the back with another photo of the black popper. Eventually I'll offer more color options so it should be easy to swap out the color of the bowel while keeping the branding in place. I hope this helps. I want something really slick, luxury, modern, simple to show the quality of the brand and the bowl. (Attached will be a Design Template for the Box). Barcode attached that needs to be incorporated into the design with (Made In China under it)
UPDATE: See Examples and design inspiration attached, looking for something clean, simple and easy to show different colors offered. Looking for something really clean, simple and easy to swap colors out. Thinking about Apple Design, can put logo on the side, and keep it very simple, lots of negative space... thanks
Black Popper #414141
Pink Popper: #ffbaeb
BOX SIZE: 19.7 x 18 x 16 inces (50x46x41 cm)

IMAGES
I also need 3D photos on a white background with the following each
- with just the black popper with popcorn in it (main image with a white background nothing else)
- with popper and box with popcorn in it(main image with a white background, nothing else)
- front and back of box
- one of the popper in a microwave with a nice kitchen (need to show it in use and being enjoyed)
- one with showing the benefits (see attached pictures)
- one with the size and shown flat and fully expanded
- one with a family eating popcorn with the bowl maybe some friends (need to show it in use and being enjoyed by a diverse audience, examples attached)
- one showing that it's dishwasher safe, bpa free, etc... see example in pictures

Thanks so much!!

Target Market(s)

Ages 18-100 men and women, makes a great Christmas gift, birthday gift, or just something for the house

Industry/Entity Type

Kitchen

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• 1. Popper much be front and center on the front of the box. It needs to be the star
• 2. Back of Popper Box needs to have info on the popper, instructions, barcode, website address, etc... please feel free to ask for more info
• 3. Insert is a heavy solid card insert that needs to be simple clean but have instructions, info how to get back to us, ask for a review, customer service info, etc... (see examples attached)
• 4. Popper will eventually be offered in more than one color so the box should stay the same with a different color popper shown but keeping the branding the same.

Nice to have

• I really want it to look like something you can sell in Crate & Barrel, something modern, clean, simple but easy for the user to use, read and see...

Should not have

• Nothing cheap looking, nothing kiddy, I'm looking for really simple clean design.

---

Files

Download all files - 17.3 MB