• NZ$150

• 100 designs

• 36 designers

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Logo Design Brief

We manufacture hand crafted game fishing lures that are used for Marlin and other game fishing (e.g. Tuna, Wahoo and MahiMahi etc). Our business caters to the premium end of the market and we provide a high quality product. All of our lures are hand carfted and engineered for performance. Our company also supports multiple ocean and fishing charity organisations who are aimed at looking after the ocean.

We need a logo that is simple, bold and is easily distinguishable when both small (e.g. we will have the logo on our fishing lures in the area that I am pointing to in the attached photo) and large (logo will be used on our website, packaging and also on posters and banners etc. The logo will also need to be clearly identifiable if it is in colour and also in black and white (as both will be used). The logo will be used on both red and white backgrounds.

I have attached a PDF with a really basic idea that we where playing around with; feel free to use this as your base, or go crazy with your own design; but please don't all just give us copies of what is in the PDF.

Feel free to send through any questions you have as messages, if this will help with your design process.

Target Market(s)

High earning individuals that own their own boats and fish for marlin and other game fish.

Industry/Entity Type

Business

Logo Text

Red Spectre Lures (also also an option without the word Lures if that works better with your design)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must be simple, look upmarket and be easily distinguishable when printed both small and large.
• Logo must run horizontally.

Should not have

• We do not want to see intricate or complicated designs with lots of different colours.
• We do not want to see logos that are vertical, all logos need to run horizontally.
• We do not want logos that are just text, with the first letter of each word mixed together to make a graphic.

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Files

Download all files - 2.9 MB