• US$175

• 301 designs

• 83 designers

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Logo Design Brief

I need a logo designed for my childcare business, The Caring Collective. The logo will be used in both digital (website, e-newsletter, Square invoices) and print (business cards, notepads) formats. The logo design must look professional and mature, NOT childlike.

We are NOT an in-home daycare, but rather a network of childcare providers that offer exceptional babysitting and nannying services. We are focused on building close relationships with our clients (families) to become long-term caregivers in their children's lives. Our brand is synonymous with dependability, trustworthiness, professionalism, and creativity.

Why we're in business:
- Give parents a helping hand and a well-deserved break, so they return home feeling recharged and excited to be with the children
- Provide care that makes children feel loved, respected, safe, and smart
- Inspire young minds and personalities through creative learning and play
- Establish childcare as a professional career by providing benefits, training, and continuing education to employees

What "The Caring Collective" means:
A collective is defined as a number of persons considered as one group, often united by a common interest. Our business network consists of children, parents, and nannies, all connected because of a vested interest in taking care of one another. Parents hire someone to watch their children so that they can provide for their family by going to work, or practice self-care by going out on a date. Nannies look after the children and engage them in fun and educational in-home enrichment activities. I strive to exceed my clients’ childcare needs and expectations and provide benefits and opportunities to my employees.

To reiterate, the logo design must look professional and mature, NOT childlike.

Target Market(s)

Stay-at-home and/or part-time working moms. Married with 2-3 children. Age 35-42. Upper-middle class, college educated. Involved in the community and very social. Follows/buys from lifestyle brands (Apple, Lululemon, Nordstrom, Anthropologie, Whole Foods, BeautyCounter)

Industry/Entity Type

Childcare

Logo Text

The Caring Collective

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Handwritten/modern calligraphy font

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Business name: The Caring Collective
• The logo design must look professional and mature, NOT childlike.

Nice to have

• My logo ideas (not required):
• - "Caring" in a handwritten/cursive font
• - "Collective" in thin sans serif font, all caps, with wide kerning
• Color ideas:
• Blue = Trust and dependability (reliable, responsible)
• Grey instead of black