• £110

• 20 designs

• 5 designers

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Packaging Design Brief

I am looking for a package designing for dog biscuits that will be sold in pubs and bars, displayed on a nut/pub card. I want the packet to be fun and eye catching and be easily identifiable as a dog product be also be pub specific. So the imagery around dogs and pubs is important. The front of the packet will have the imagery and name on (Get your hound inn) the back will contain all the legals, bar code, biscuit nutrition, bbd batch no's ect. Some wording around our concept will also go on the back of the product.
The biscuits are bone shaped and the packaging will be laminate film for a virtical flow and seal machine. The layflat size of the bag is 280mm which also alows for a 2mm overlay either side. The cut off is 135mm. I should hopefully be able to provide a template that can be used, i don't currently have this so please ensure you are happy to put the design onto the correct template before we can accept the designs. Please note the uploaded images are for reference only we may not have rights to the images in them. Feel free to use stock photography however please ensure you can advise us of where we can obtain these images and they are not too over priced.

Target Market(s)

Dog walkers, family's out with their dogs, the guy who comes in every week and brings his dog in for a swift half. I want quality but also want the product to be accessible and have a mainstream feel about it not too artisan or niche but like it would belong in any retail space. No gender specifics but must appeal to the human the biscuits will appeal to the dog.

Industry/Entity Type

Pet

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Imagery or designs that relate to both pubs and dogs -I would like it to have a traditional feel to it. I would like to see both sides of the packaging of course I will need to supply all the legal information once I have selected the design.

Nice to have

• Something that looks mainstream and would look like it has always been around.
• Please see below how the bags will be displayed in the pubs as they overlap it may be worth considering what proportion of the bag will be on show.

Should not have

• Nothing too cartoony - no copies of other products. The rights be must be obtained for any imagery used.

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Files

Download all files - 19.4 MB