• £90

• 4 designs

• 2 designers

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Poster Design Brief

We need a design for a pop up counter that tells people what we do in a clear message.
We will be using the pop up counter in an exhibition and want to attract bar owners to come to talk to us about us making them a bottle of branded gin for their bar. I will be standing behind the counter and people passing should take an interest in the graphic on the front of the counter and come and talk to be about what we do.

We make high quality gin for bars and we brand the gin with their logo. The gin is bespoke and made to their specification. No two bars get the same gin and the label on the bottle of gin uses the brand of the bar.

The message needs to be very short and clear and just enough to attract somebody walking past in an exhibition. The message about how the process works is not needed - just the headline "Would you like your own Gin Brand?".

Target Market(s)

People who own upmarket bars who are attending an event to find new products to sell in their bar.

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must project the clear message that
• "Would you like your own Gin Brand?"
• So, for example, the owner of a bar called The Red Fox could have a gin that is called Red Fox Gin with the Red Fox logo.

Nice to have

• It could show some of the gin bottles they we already make for other pubs.
• The large poster we have behind us is Pink and advertises Pink Dog Gin so use of Pink in the design is a possibility. The surrounding walls and the carpet are black.

Should not have

• simple message more important that graphics or complex descriptions

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Files

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