• US$150

• 58 designs

• 8 designers

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Packaging Design Brief

To design an outer box for a Rice/grains product. It will be vacumm packed in 1 kg size and see through plastic bag and inserted into an outer box. The outer box will need designing to appeal to consumer to buy. The rice/grain product will be sold in healthfood store or supermarkets. Design layout must give it a feel like it is premium, natural, wholesome and easy to read. Please pay more attention to the back detail for instruction, usage or recommended recipes.

Target Market(s)

30-70 years old (both male and female) who like to stay healthy in their food choices, maybe a vegan customer. Shops in supermarkets that offers organic food products.

Industry/Entity Type

Plastic

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Visuals that appeal to health conscious customers. Must look 'fresh' and 'natural'. Colours can have toning/shading effect to make it more visually appealing (like rainbow colours) or could just have more white background to give it a simple and clean look. Text and fonts style used is important to ensure it looks 'western' feel.

Nice to have

• Pictures of the actual rice cooked ( We can take a picture of our product in cooked form to show the consumer how it looks like after it is cooked). Space to show recommended recipe, steps 1-4 on how to cook, some information on why grains can help benefit one's health.

Should not have

• Should not have visuals on religious signs, animals. Should not have strong single colours. Text must be easily readible to the consumer.