Logo design project for a new kiosk or small store concept

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This customer received 225 logo designs from 67 designers. They chose this logo design from Mothy as the winning design.
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New kiosk or small store concept that sells inexpensive slippers, sandals, shoes and accessories for men and women.The kiosks or small stores will be about 50 to 80 square meters and will be located in community malls in tier 2 and 3 cities. Customers will be both women and men, perhaps with a 40:60 ratio.
"Zuelaz" is a play on the Spanish word "suelas" which means sandals. The "+" (plus sign) in the company name "ZUELAZ+" is for flexibility should we decided to expand the product range. For the time being, we will be focusing on inexpensive merchandise such as slippers, sandals, shoes and accessories.
Optional tagline: "Step It Up!"
However, we are open to suggestions as well.
Target Market(s)
Its target market consists of middle to lower income consumers, with a very casual lifestyle. The primary target ages from 12 to 30 years old.
Industry/Entity Type
Retail
Logo Text
ZUELAZ+
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The "+" (plus sign) in the company name "ZUELAZ+" is for flexibility should we decided to expand the product range. For the time being, we will be focusing on inexpensive merchandise such as slippers, sandals, shoes and accessories.