Refine existing logo for family-run trout fishing business

Winner
Contest winning design

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This customer received 52 logo designs from 15 designers. They chose this logo design from Sujon as the winning design.

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Logo Design Brief

Burds Family Fishing http://www.burdsfamilyfishing.com/ is a family run business that attracts thousands of people every summer. We do everything from a simple day on the pond to full-day corporate events and birthday parties.

The website is currently being re-designed and as part of this process we require a revised logo because the only existing asset is a flattened image file (2 low-rez versions attached). We require:

1) Revised logo that will be used in the main hero of the website and potentially on print materials (ie. flyers, posters, t-shirts...). The entire colour palette may be changed, but we do like the original on the website.
2) A matching or complimentary word mark version that will appear at the top left corner of the website.
3) Favicon for Internet browser tab

Info Icon
Updates

We wanted to clarify that we like the original colour palette of the logo on the website, but we do not like the colour palette of the second logo (ie. bright yellow and blue).  Also, please include word mark and favicon with your submissions.
Added Wednesday, November 06, 2013

Hello, designers!  Many of you missed providing the wordmark and favicon or seemed confused by this request.  I have attached a screenshot to show you what I am referring to.  Both of these elements are required deliverables for this project.  Please message me if you still need further clarity.
Added Friday, November 08, 2013

Hello, designers, and apologies for our silence.  We have narrowed the field down to the top 3 designs and will be updating this contest shortly.  For the final 3 designers, you will each receive specific feedback and request for some updates, which we would appreciate completed within the next 24 hours.


Not all of you have submitted the word mark and favicon yet.  These are required for the winning submission, but we are mostly focused on the large logo in making our decision.

Added Tuesday, November 12, 2013

Industry/Entity Type

Events

Logo Text

Burd's Family Fishing


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The current logo does a good job of communicating family fun and fishing. The new logo must do the same and it must include "Burd's Family Fishing". The "Est. 1965" is a nice-to-have.

    The current logo has a cartoon fish that we do not like mostly because it's a little ugly (ie. not cute enough). We would prefer something that more closely resembles a trout in both shape and colour, but it needs to retain the cartoon look.
Should not have
  • Please do NOT create a totally different pictorial logo. Your version should be based on the original.

Files
Download all files - 0.5 MB
JPG
Payments
1st place
US$200
Total
US$200

Project Deadline
14 Nov 2013 03:07:46 UTC
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