Online international bikini store needs logo.

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This customer received 135 logo designs from 40 designers. They chose this logo design from nutu as the winning design.
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Logo Design Brief
We are an Australian based online bikini store. This is a new store being set up. We want to portray fun, happiness and freedom. Any wording in the logo should be either royal blue or purple in colour.
I would like the logo to have more of a feminine look to the writing. I prefer a script font but it needs to be easy to read.
Target Market(s)
I'm looking at 2 target markets. Late teens to early twenties AND fit and toned middle-aged women looking to flaunt their bods. These women will have disposable income due to either not having dependents/spouse yet or the dependents have grown up and left home.
Industry/Entity Type
Store
Logo Text
Paradise Blue Bikinis
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The business name Paradise Blue Bikinis must be in the logo. Paradise Blue is to be in a larger font than the word Bikinis. I would prefer the business name in either royal blue or purple font colour. I've highlighted the colours below that must be used in the logo, however, other colours can be used in conjuction with the 'must have' colours.
Nice to have
- I envision an emblem logo. Either the shape of the logo or an image in the logo representing 'Paradise" - whether that's a palm tree, palm frond, wave...something that represents paradise.
- However, I can also envisage a wordmark logo too.