• A$150

• 20 designs

• 8 designers

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Newspaper Ad Design Brief

See attached image "sketch" to use a guide. This is just a suggested layout. It is also not to scale. Please size and position the text and components how you think looks best.

Also see attached "example ads" for ads in the same paper we are going to advertising. Please refer to this for what the discount coupon should look like.

The ad should have the following components:

Heading
Sub heading
3 dot points (on the left)
5 star customer rating (see example: https://boxtick.co.uk/images/Google_reviews_-_Boxtick_Graphics.png) (not too big)
Discount coupon (different colour background)
Logo (see “Logo” attached)
License number
Phone number
Visa and Mastercard symbols (see example: http://www-static2.spulsecdn.net/pics/00/03/41/28/3412841_1_O.jpg) (bottom right somewhere)

Below is more details and the actual words to use:

Knox Hot Water (fit on one line, big and bold)
We'll fix your hot water today (ideally on one line)

(dot points)
Affordable Pricing
Fast & Reliable
Licensed & Insured

*****
5 star customer rating
GOOGLE

$100 OFF
All Replacements*
Mention Knox Leader
*Limited time only

Logo (small)

Lic no. 112015 (very small font, minimum 10pt)

Call For An Instant Quote (could be different colour background for this area)
0423 078 405

Target Market(s)

Homeowners who read the local newspaper.

Industry/Entity Type

Plumbing

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Dimensions:
• Height: 60mm
• Width: 51mm (2 inches)
• Photoshop setup:
• Print ready PDF
• Resolution: 360dpi
• Colour format: CMYK
• Font: minimum 10pt (sans serif), all fonts must be embedded.
• Separation Type: UCR
• Dot gain: 20%
• Ink weight: 290%

Nice to have

• Possible colour schemes:
• 1. Black background with orange and white text.
• 2. Orange background with black text and highlights.
• 3. White background with black text, orange highlights.

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Files

Download all files - 1.2 MB