• A$300

• 302 designs

• 71 designers

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Logo Design Brief

CRU is a small business situated within a contemporary marina village, 50m away from the beach in an upscale location. As a health and juice bar, Juice and smoothies will be the main draw card, with healthy food alternatives to match. CRU is about being Raw, Natural, Organic and Green. It offers 'guilt free' tasty snacking. The business decor will be minimalist modern industrial, with a mix of earthy woods, cold stone, concrete and metal finishes. Understated colour will be provided through greenery and product displays.

I want a simple, yet identifiable logo that is classy, sophisticated and modern. I'm open to designs with icons, symbols and objects aswell as just a creative play on the letters and wording. I would like CRU to be the main focal point with Health + Juice Bar including as the secondary focal point.

The plan is for CRU to be adaptable and grow into other locations but to remain true to its DNA and core values.

Target Market(s)

Upper to higher income...18-35

Industry/Entity Type

Cafe

Logo Text

CRU Health + Juice Bar

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• CRU as the focal point. (Buisness name)
• Health + Juice Bar as the secondary focal point. (All Capitals) Would like the + symbol in between, instead of and. Neutral colours (Black)

Nice to have

• I'm open to all ideas but a classy identifiable symbol that ties it all together would be nice. I.e Something like Hublot's logo or Oiôba's logo. I also like what Rawligion and Vita have done. (All 4 have been included below) I've also included a Font for CRU that I like in the images below. Some modern fonts that give my design a contemporary feel is what im after.

Should not have

• Complex, Bright, Loud colours

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Files

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