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I Luv YO!
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This customer received 32 t-shirt designs from 9 designers. They chose this t-shirt design from mvillamin as the winning design.
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US$140
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32 designs
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9 designers
T-shirt Design Brief
This is a new business about to launch in New Zealand. It is a Frozen Yogurt chain of stores. Part of the marketing strategy is to sell apparel ( T-shirts, caps, scarves, pillow covers, and staff uniform). There are two other projects listed on DesignCrowd and its best to check them out, incorpating all three into apparel design. T Shirts are the best exposure for a Froyo store. The store itself is a vibrant, bright coloured, striped creation with a black background-and its stands out as a fun, funky kind of place. All advertising has to blend in together. Please check the other two projects and design accordingly. The colours on the T shirt must be loud; play on the words I Luv YO!. and bright, bold and beautiful. Give it a short. It will open the world of creative designing for you. The Brand I Luv YO! will eventuially develop into a big chain. Good luck with your luck.
Updates
The designs submitted , so far are getting closer but not yet there. It is necessary to combine all three projects to get symbiosis of the project. The projects are listed on Design Crowd.( I Luv Yo, Packaging and T-Shirts) There are lots more to come, so use your skills to be short-listed and produce that work. This may be your big break. Don't give up. Someone out there has wacky idea that could launch the brand and you across international borders. Just get your sketch pad and work on it.
Added Wednesday, November 06, 2013
Target Market(s)
5-30 year olds in Malls, gyms, supermarkets, school and colleges, where there is high foot traffic. This is an 'impulse 'buying product
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I LUv YO! as the focal point. This must be supported by the Logo I Luv YO! and the stripes( Orange, green, red and blue)
Nice to have
- Yo! Go with the Fro!
- as a by- line
Should not have
- Any standard design or copy of any other Froyo store.