Body Wash & Shampoo Label Design

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This customer received 24 label designs from 7 designers. They chose this label design from Sergio Coelho as the winning design.
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Label Design Brief
Hello everyone,
I need a new logo/label design for a sister line of products to our main line. The Brand name is Nurture Outdoors.
Here’s some insight to provide some inspiration. This brand will be social media based and will focus on adventure, travel, hiking, camping, and all other outdoors activities. Target market is outdoorsman – women. We will also be allocating a percentage of sales to various conservation efforts which we are narrowing down as we speak.
I’m not exactly sure what we are looking for in a logo/label designs so we are open to ideas and promote creativity. That said, we are looking for a simple and clean design that also speaks to our target market and would like the logo & label to be done at the same time so they compliment each other and fit well together.
Please incorporate an accent color somewhere in the design so new fragrances can be added down the line. This label will be going on a 16 fl oz cylindrical bottle with a toggle cap.
Label Details:
Width: 7.4 in
Height: 5.5 in
Distance from center of front to center of back: 3.7 in
Front (left):
- Logo
- Product Name: Rinse Free Shampoo & Body Cleanser
- Highlights:
o No Rinse Nourishing Formula
o Sooths & Conditions
o Non-Sensitizing
o Non-Allergenic
- 16 Fl. Oz.
Back (right):
Tagline: More Cleanse, Less Hassle
Directions: Moisten wash cloth with Rinse Free Shampoo & body cleanser. Use wash cloth to gently cleanse desired area. Pat dry if necessary. When shampooing, use was cloth to gently massage hair and scalp. Let air dry.
Warning: For external use only. Rinse eyes with water if contact should occur. Discontinue use in the case of local irritation. Contact physician if irritation persists for extended period of time.
Ingredients: Water, Disodium Cocoamphodiactate, Sodium C14-16 Olefine Sulfonate, ppg-2 hydroxyethyl Cocamide, Styrene/Acrylates Copolymer, Germaben II, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Fragrance, Aloe Barbadeniss Leaf Juice
Made in USA (either logo or words)
Address:
Devon Products
69 King St
Dover, NJ 07801
Barcode is also attached below. Looking forward to seeing your designs and thanks for the help! Let me know if you have any questions.
- Doug
Target Market(s)
Outdoorsman/women
Logo Text
Nurture Outdoors
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Files
Payments
Total
US$150
Project Deadline
27 Aug 2017 14:57:49 UTCProject Upgrades
Bundled project(s)
- offering US$69 logo design to winner