Australian based construction training company needs a branding refresh!

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This customer received 158 logo designs from 32 designers. They chose this logo design from LNKstudio as the winning design.
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Logo Design Brief
We would like to take the concept of the current logo and give it a modern overhaul. Being a construction training company, the idea of the current logo is to represent both the building blocks of a house/home, as well as the stairs to success/achievement. The owners are celebrating their 20th year in the business as well and are incredibly passionate about the industry, their business, and the family that is their students and employees
Updates
Project Deadline Extended
Reason: We have found two designs we like but I have been instructed to take no less than three options to the Managing Director. Looking forward to seeing what you submit!
Added Friday, August 25, 2017
Target Market(s)
Adult construction workers, tradespeople and professionals
Industry/Entity Type
Construction
Logo Text
***As per what is on the attached copy of the existing***
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A meaningful combination of a stairway and a building in the graphical element of the design
- Additionally, this will be embossed/the header on certificates of competency and must look good on high quality paper as well as office signage.
Should not have
- The colour orange or green