• C$170

• 87 designs

• 25 designers

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Logo Design Brief

The primary deliverable is the creation of a business logo that will define our company’s identity. The logo will be visually present on the website as well as be on other aspects of the business including invoices, business cards, packaging and letter heads etc

We want the tone of our logo to be contemporary, exciting and fun whilst still having a premium feel.

As the website name involves “pack” we would prefer the logo to contain 3 dog to have a “pack feel". It is up to you as to the visual of the dog. That is, they can be just an outline of dog or a detailed dog, full body or just head, we do not have a preference. Again this is only preferred not mandatory.
The logo should also clearly say “woofpack” (either lower case or upper case we do not have a preference) as part of the visual.

Woofpack is an Indonesian ecommerce website that sells premium, healthy and biologically appropriate dog food.

Our vision is to be able to provide our furry family members the best possible life. We do this by
•helping transform the way dog owners feed their furry family members;
•offering an uncompromising selection of premium, healthy, biologically appropriate products; and
•providing innovative ways for dog owners to access products

We want to be able to deliver a clear message to establish ourselves within the market. The message we would like to convey is one that will inspire trust, loyalty and an implied superiority to our competitors.

Target Market(s)

The target customers are upper to affluent consuming class living in metropolitan Jakarta Indonesia. Age 25+ of both genders, single or young married couples, working professionals, without families who own a dog.

Our target customers are developing or have developed a holistic view of health and well being and will not be deterred by higher prices of products that will enable them to achieve their health and well being objectives. This purchasing behavior as well as their lifestyle will flow on to the way they buy for their dog

Industry/Entity Type

Pet Care

Logo Text

woofpack

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should also clearly say “woofpack” (either lower case or upper case we do not have a preference) as part of the visual.

Nice to have

• As the website name involves “pack” we would prefer the logo to contain 3 dogs to have a “pack feel". It is up to the designer as to the visual of the dog ie they can be just an outline of dog or a detailed dog, full body or just head, we do not have a preference.

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Files

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