Full Page Magazine Ad for Law Firm

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This customer received 36 advertisement designs from 15 designers. They chose this advertisement design from Antun Kaic as the winning design.
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Advertisement Design Brief
Full Page Magazine Ad
The project is to design a full page ad to be place in Marijuana Venture magazine in the November 2017 edition.
Purpose of the ad is to promote Fifth Avenue Law Group and not David Kerr from dk LAW ad.
About 20% of Fifth Avenue Law Group’s current practice is marijuana related and it is looking grow that by illustrating in the ad that dk LAW is joining the firm.
Fifth Avenue Law Group offers services in
• Tax Law
• Securities & Finance
• Business & Corporations
• Business Structuring
• Investments Funds & Management
• Rest Estate
• Outside General Counsel
dk LAW has offered services in:
• Marijuana regulation and compliance
• Buying and selling marijuana businesses
• Business & Corporations
Color palate should match Fifth Avenue Law Group logo (blue) color with gray, black, white.
DO NOT want marijuana leaf images.
DO NOT include picture of David Kerr from dk LAW ad.
Documents provided:
Fifth Avenue Law Group logo
Past dk LAW ad in magazine
Examples of competitor ads in same publication
Magazine spec sheet
Target Market(s)
The target of the ad is owners of larger marijuana retail stores and marijuana production/processing operations that need legal services.
Industry/Entity Type
Law Firm
Font styles to use
Other font styles liked:
- Should fit with FALG logo.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Fifth Avenue Law Group is the Primary focus
- Use Fifth Avenue Law Group address / contact information
- Ad must make clear that Fifth Avenue Law Group is a Law Firm offering legal services to businesses.
Should not have
- DO NOT want marijuana leaf images.
- DO NOT include picture of David Kerr from dk LAW ad