Goat Ready Brands Needs Kickass Logo

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This customer received 46 logo designs from 16 designers. They chose this logo design from AD-X as the winning design.
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Logo Design Brief
We need a badass logo. We manufacture extreme outdoors gear, specifically for bikes and motorcycles, and we need something that gels with our mission statement, is generic and doesn't reference any one of our specific products, and incorporates an attitude-heavy goat which can be described as: gritty, real, grungy, with sharp edges and high contrast. He must be intrepid, peerless, ungoverned, and resolute. Colors are up to you guys.
We want something really creative, way out of left-field, that we can refine down into a logo.
Our Criteria: 1.fits the mission statement, 2. draws from our inspirational material, 3. is generic and not specific to one venture, 4. aesthetically appealing, 5. multiple formats: vectorized, .png, transparent .png
For the real inspiration, visit www.goatready.com and www.goatreadybrands.com
Things we can't accept: a weak, cartoonish, or smiling goat.
We're switching to you guys after having tried Logo Inn, where they didn't visit the websites and submitted smiling cartoons.
Target Market(s)
Extreme sports enthusiasts, motorcycle riders, bicycle riders, ravers, runners, construction industry, US and international.
Industry/Entity Type
Inn
Logo Text
Goat Ready Brands
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A goat.
Nice to have
- Our first sample was described as "trippy and acid-fueled." We want something along those lines but more artistic.
Should not have
- A happy, cartoonish, or smiling goat. We want gritty and real.