• US$150

• 87 designs

• 33 designers

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Logo Design Brief

We need a logo design for our new business based in Southern California called FitNatik. We are an online fitness coaching business focusing on fat loss. Someone who is trying to burn body fat, but isnt sure how to do it can sign up at www.FitnessFitnatik.com, and get a workout program and nutritional program designed specifically for them so that they can quickly achieve their fitness goal.

Members will be called FitNatikś

Our target market demographic is:

Primarily Women
On a budget and unable to afford an expensive trainer
25-45 years old
Afraid of long term gym commitments
They want to feel better and look better
Goal of increasing confidence
Never had a personal trainer in the past
New to a gym because they arent sure what to do
Doesnt understand how to eat appropriately
They just want to be told what to do, so they can get results

The logo should not be to masculine, but not to soft so that it appeals to a male and female audience.

At this time I do not have any color preference.

Our business model and business culture will communicate Energy, Fitness, Fun, Professionalism, Trust and represent something or a group that people want to be a part of and to be proud to call themselves FitNatikś

Can you create a logo that represents that?.... I think you can and I look forward to seeing your design.

Target Market(s)

Primarily Women
25-45 years of age
Afraid of long term gym contracts
Goal is to decrease Body Fat
Never has had a personal trainer in the past
New to the gym
Tired of feeling and looking the way they do
Wants to just be told what to do in order to achieve their goals.

Industry/Entity Type

Business

Logo Text

FitNatik

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.