• €110

• 59 designs

• 23 designers

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Logo Design Brief

We need a logo design for our new company based in Copenhagen in a famous food and delecatessens market called Torvehallerne. Rå Hygge is going to be a retail store selling superfoods, healthy coffees, teas, gluten free bread and raw cakes. We have chosen the name Rå Hygge, which means having a good cozy time and makes people think of comfort foods like cakes, chocolates, coffees and teas. Hygge is one of the danes favorite words and way of life, but we often consume food and drinks, that are unhealthy for our body, when we “hygge”. That’s why we want our company to show the danes and everyone else, that there are healthier options, where you don’t compromise with the taste of the food and drinks. We believe that we have to return to the nature and we also want the choice of the name Rå which mean Raw to reflect a pure naked earthy foods and a nordic rustic look. Otherwise we would like a Tag-line/pay off, saying:

SUPER charging hygge FOODS

or

SUPER charging
hygge FOODS

Or something else, where SUPER and FOODS gets highlighted. Also we would like to use the color green and maybe orange in the logo as well, which we would also like it to be round, so that the tag-line/pay kind of become like a smile. We have attached our own sketch of this. Also our stands/small retail stores color and design is going to be a rustic grey/whitish color (see attached pictures of the wooden wall paper and wall) so it's possible to get an idea of how the Logo can stand out and become an eye-catcher. Also we have attached some more pictures of what we like as an inspiration. We really like the vegan logos attached as well, we just need something that isn't as detailed as these logos - something more simpel. So if we could have some designs with something of the different suggestions and maybe even designs that are able to include all that would be fantastic. Otherwise feel free to be creative. Thank you.

Best Regards,
Louise Kildahl

Rå Hygge Copenhagen

Target Market(s)

Health conscious people, vegans, vegetarians, yogis, the people from copenhagen and tourist.

Industry/Entity Type

Health And Wellness

Logo Text

Rå Hygge (SUPER charging hygge FOODS)

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. The tag line/pay off:
• SUPER charging hygge FOODS
• or
• SUPER charging
• hygge FOODS
• Or something else, where SUPER and FOODS gets highlighted.
• 2. A roundish raw, rustic, earthy and simpel look.

Nice to have

• A design looking like some of the vegan logo's attached, but more simpel.
• Maybe the earth symbol

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Files

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