Government contracting/consulting business needs a new logo
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This customer received 14 logo designs from 4 designers. They chose this logo design from Paul Designs as the winning design.
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Logo Design Brief
We are an upstart government contracting company that operates in the fields of airports, hospitals and construction (currently). We help the government serve a series of program and project management needs. Because we serve multiple industries (airports, hospitals, construction) our logo must be versatile and be acceptable across each of them.
Our primary audience is government but we'd like the logo to be memorable for advertising purposes as well.
We're also looking to establish a distinct supporting color scheme. Solid colors (no patters or gradations please), at most three colors as listed above, with the exception of black or grey if it is necessary. We're looking for a strong lead color with a supportive secondary color. Creativity is a plus here! Please feel free to use negative space and creative ways to show 'strength', 'trustworthiness' and 'approachability'.
What is our industry?
Professional services, Government contracting, Consulting
Our logo should communicate:
1. Warm/personable feeling
2. Approachable
3. Trustworthy
The logo should be text only.
Industry/Entity Type
Business
Logo Text
BWS
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colors we would like to use.
- Deep purple (27, 19, 96 #1b1360)
- Teal (17, 140, 168 #118ca8)
- White (255, 255, 255 #fff)
Should not have
- Images, gradients.