• £310

• 60 designs

• 17 designers

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Packaging Design Brief

SUGAR SMART LOGO and ON PACK
Directionally, use of colours specified in the brief is important as consumers associate the brand values we want with these colours. Blue. Green Cyan on White background should probably be the base colours. Gradients and Swirls of Colour would be good, but welcome alternatives. Product imagery should be in a set window that works well with the logo design.

Core Target Audience: Adults seeking to reduce/avoid sugar due to health concerns (pre-diabetic/diabetic/sugar avoiders), Secondary Audiences: Healthcare professionals looking for strategies to reduce sugar consumption, Mothers seeking to reduce family sugar consumption. Core Design Objectives: “HEALTHY AND PREMIUM” “FRESH” / Tasty / Appetising (product illustration) / Premium, Natural and Low in Sugar (colour cues) / Expert / Effective / Recommended (endorsements and back of pack).
Cyan/Blue often used to denote No added Sugar. Cyan = R 0 G 255 B 255
Blue/Green often used to denote medical benefit. Blue= R 0 G 129 B 129 / Green= R 132 G 173 B 0
Sugar Smart Yellow – R 254 G 244 B 0 links to NHS Brand.
* RGB Values for Cyan and Blue and Green are for Guidance only.

Text & Fonts: No more than 6 words. Largest - SUGAR SMART (SUGAR to be subservient / more in the background - SMART should stand out as the main word. Medium - COCOA CRUNCH - Medium & integrated into design - LOW SUGAR
Fonts Decorative – e.g. MICROBREW, PHOPSPHATE, CAMPUS, INTRO RUST, BURFORD RUSTIC (see fonts.com)

Target Market(s)

UK / NORTHERN EUROPE / AFLLUENT

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The design is for a healthy snack bar logo. Ideally the files submitted should include the image in an on-pack situation (e.g. a cereal bar, flapjack or cookie)

Nice to have

• See brief.

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Files

Download all files - 0.9 MB