Insurance company needs logo that is easy to undestand

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This customer received 75 logo designs from 28 designers. They chose this logo design from groomfox as the winning design.
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Logo Design Brief
Logo for insurance company called Customer Direct Insurance. To be marketed as CD Insurance.
Initially we will be in the car insurance market but might extend into other sectors.
Want to show the market we are trustworthy and easy to work with. We will provide them the best service at the best price. We want to ensure they have choice when they need to make a claim. So they can choose their own panel beater.
This should communicate strength, ease and trust.
Industry/Entity Type
Insurance
Logo Text
Optional CD. Must have word Insurance
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.