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Re-Branding of Label for Natural Animal Supplement Company
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This customer received 36 label designs from 10 designers. They chose this label design from Shark1 as the winning design.
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US$270
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36 designs
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10 designers
Label Design Brief
We have been using the same label for over 20 years and its time for a change. Currently are using the same label with same colors for multiple products and just changing the name on the label. We are looking to update and breathe new life into the brand starting with our labels.
At this stage we are looking simply for ideas and concepts for the overall project. Once we find a "design concept" that works for us we would like to work with that designer and move through the entire product line.
Attached to this brief is images of our products as well as one of our competitors, Lintbells. We like the product line design that they have.
Target Market(s)
We recognize that 85% of our customers are woman who LOVE their pets and we want to tailor our branding to be attractive to them.
Industry/Entity Type
It Company
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The labels/brand image must relay that we focus on All-Natural Products but also that we have a 20 year history of helping animals
- * We want to keep the basic Kala Health Logo
- * Currently the labels only have an image of a small dog and cat around the logo. We really would like to see a image of a dog (a different dog for each bottle, but at this time we only need to pick one for this original concept)
- * One of our key distributors insights were that because the bottles sit on shelves the image of the dog face should be "strong" i.e. evoke emotions that draw you in
- * When choosing the dog or a dog face we just need to be sure other images like it are available so that we have stock images for other bottle designs.
Nice to have
- I think we need to somehow keep the essence of the original label so that it does not look like and entirely new product label.....only because there is brand equity and recognition in the existing labels
Should not have
- At this point in the project we are really OPEN to anything. We just need to see concepts of where this could go.
