LOGO redesign for Avery Pipeline services to Avery technical resources

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This customer received 246 logo designs from 72 designers. They chose this logo design from US as the winning design.
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Logo Design Brief
I want the colors and dirt look to stay in the new logo, and utilize AVERY in the font as it is recognized in the industry. I want the new name-Avery Technical Resources to have an widget (icon) or symbol associated with it. As you can see from the uploaded OLD logo and website of Avery Pipeline services, Inc. we utilized a pipe in the letter Y. That needs to CHANGE and reshape this design with a widget or some symbol that is really really COOL!
Target Market(s)
Energy Industry Top Management and potential employees
Industry/Entity Type
Industry
Contact Information for Business Card
Lori A. Schott
CEO, Avery Technical Resources
(we have 2 business addresses)'
Minnesota Office
190th S. Central Ave.
PO Box 9
MIlaca, MN 56353
2. Colorado Address
PO Box 1671
Sterling, CO 80751
Office 320-983-5948 (same for both locations)
Fax 1-888-283-5958 (same for both locations) Any ideas on how to handle the issue with same numbers for both office locations on business card
Cell 612-390-1989
Lori@averyresources.com
web address averytechnicalresources.com
Providing human resources for all project phases, conception through completion.
Logo Text
Avery Technical Resources
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Quality not Quantity (tagline) under the logo
- web. I loaded another example of a logo with an widget that had the letter A and it looked like an OIL DROP (navy blues) and it had 3 letter incorporated into it. That was way cool. Could we do it with ATR (?) letters. Or another option is to play with the letter Y at the end of AVERY, like we did with the pipe looking letter in the original logo....PLEASE PLEASE PLEASE....I am so lost on what to do and hate everything else I have seen....
Nice to have
- our colors of navy, maroon and white
Should not have
- Not look to soft. Must have a strong presence.
Files
Download all files - 1.5 MBPayments
Total
US$150
Project Deadline
02 Aug 2017 02:52:11 UTCProject Upgrades
Bundled project(s)
- offering US$49 stationery design to winner
- offering US$39 business card design to winner