Logo for online baby events store

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This customer received 117 logo designs from 41 designers. They chose this logo design from Irina Makedonska as the winning design.
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Logo Design Brief
I need a logo for a new online company named 'hello popsy'. Effectively any event in the first year of a childs life such as baby showers and birthday parties will be covered. The website is very much aimed at the 'party organiser' and the 'present buyer.'
The logo should NOT be cutesy and babyish. It can be text only or graphic and text, I haven't designed the site or accompanying materials yet so the logo really will be the jumping off point for all of it.
After a great question, here are some additional like and dislikes.
One of my favourite online store is http://www.larkstore.com.au/
I like the simplicity of the logo for http://fetepress.com.au/
I like the personality in http://blog.mrslilien.com/# though it is probably a bit too over the top for this store.
I love the Rifle Paper Co http://riflepaperco.com/item/Hello_Darling_Social_Stationery_Set/446/c1
I HATE stuff like this http://mybabywarehouse.com.au/ and http://www.thebabyshowershop.com.au/store/pc/Home-d20.htm. I don't think that it is what my target market are after.
Thanks
Updates
Hi,
Thanks for checking out my project. When I start to get through some contenders for a winning logo I'll guarantee the project.
Cheers,
Kate
Added Thursday, October 31, 2013
As promised I have guaranteed the project now that some designs that I like are coming through.
Thanks,
Kate
Added Monday, November 04, 2013
Project Deadline Extended
Reason: There are a couple of real contenders so I'd like to get some feedback from potential customers as to what works best before I finalise the design.
Thanks
Added Saturday, November 09, 2013
Target Market(s)
Women aged between 25-40 with high disposable income
Industry/Entity Type
Store
Logo Text
hello popsy
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.