• A$270

• 28 designs

• 16 designers

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Packaging Design Brief

We have developed 2 new quality wines - a crisp, cool climate Chardonnay from the Orange region and a spicy Shiraz from the Gundagai wine region.

Each of these wines have been made in a distinctly modern style, with less oak and more elegance than most and come from two relatively new but exciting wine regions.

They are distinctly food friendly as a result.

These are classic varieties, with a modern take from 'undiscovered' regions.

We are seeking to target millennial wine drinkers who are possibly new to wine or are early in their journey into wine.

We are after a contemporary single label design (i.e. - not a font ab back label) to be applied to a 'lean green' burgundy bottle that speaks to the modern take on classic varieties from undiscovered regions.

We have already recieved a umber of good designs based on some possible brand names:

Gallivant
Horse and Mattock
The Gentleman Vignernon

And now we would like to purse labels focusing just on Horse and Mattock (of course if a bolt of lightening strikes you on the other names, feel free!)

the reference to Horse and Mattock comes from a story attached to one of our existing labels – Audrey Wilkinson. The two Wilkinson brothers who founded this Vineyard famously borrowed a Horse and Mattock from a well-established winery family in order for them to roam the local foothills in order to find their ideal vineyard site.

We would like to capture this sense of exploration and discovery in what would form a sub-tier label for this brand.

It would still be targeting very much millennial's and so we want the label to look contemporary and urban, but reflect the sense of exploration and discovery awhile referencing the historical authenticity of the whole overarching brand structure.

I have attached a number of inspirational images that would need to be translated into a more modern visual setting.

obviously use of a horse and a matter in some sort of "branded" image would be a first step and obviously the historical/authentic back story combined with a modern anaesthetic lends itself to plain black-and-white.

However, clever use of a modern colour palette would also be very welcome.

Target Market(s)

Millennials, skewing female 21-35 years, university educated, employed in white collar or professional industry, urban

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Modern, contemporary urban look and feel that stands out on the shelf.
• Must be relevant and attractive to millennials.
• Sense of humour or quirkiness to it.
• We like this label amongst many other
• http://www.dreamcotewines.com/shopwines/

Nice to have

• We will aim to use recycled/low carbon footprint glass in the packaging (i.e. the lean green bottles) so would also aim to use 100% recycled paper on the label and would like to mention this in the design.

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Files

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