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Logo for my photography business
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This customer received 219 logo designs from 59 designers. They chose this logo design from GLDesigns as the winning design.
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€210
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219 designs
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59 designers
Logo Design Brief
I'm redesigning my website and now need some kind of logo for my business to use both on the website and in print. It has to be simple enough to be used for imprint on boxes etc. I have two ideas; 1) my last name "Lindqvist" means "Linden branch" (as in the Linden tree) and I have a close "relationship" with the forest. My business has two different "branches", commercial photography (with very little web presence as of today) and wedding photography. The idea is to design something with a tree (Linden?) with two major branches. 2) I think Henri Cartier-Bresson describes my way of seeing photography well with the sentence "It is an illusion that photos are made with the camera… they are made with the eye, heart and head." I try to have the approach to create my photos with my eye, heart and mind. The second idea (or start of an idea) is to try to illustrate that in the logo.
I would like to describe me as a person and my photography business with the words (besides "eye, heart and head") as engaged, focused and reliable. My ambition is to create clean and easy to understand images with a good and skilful feeling for light.
Target Market(s)
Both smaller and medium sized businesses and organisations looking for quality photography AND wedding couples (I understand the difficulties) not so concerned about the prize.
Industry/Entity Type
Professional Photography
Logo Text
"Johan Lindqvist" or "Fotograf Johan Lindqvist" or "Johan Lindqvist fotograf" (both English and Swedish version if photographer is included).
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Other font styles liked:
- Trajan Pro (used for my logo today - could be kept), Spinnaker (planned font for headlines and text on my new website)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It has to be simple enough to be used for imprint on boxes etc. It has to be possible to use my name with and without the logo (symbol), and also use the logo without text. It should be easy recognisable and aesthetically pleasant.
Nice to have
- I have two ideas; 1) my last name "Lindqvist" means "Linden branch" (as in the Linden tree) and I have a close "relationship" with the forest. My business has two different "branches", commercial photography (with very little web presence as of today) and wedding photography. The idea is to design something with a tree (Linden?) with two major branches.
- 2) I think Henri Cartier-Bresson describes my way of seeing photography well with the sentence "It is an illusion that photos are made with the camera… they are made with the eye, heart and head." I try to have the approach to create my photos with my eye, heart and mind. The second idea (or start of an idea) is to try to illustrate that in the logo.
Should not have
- I don't want an industrial feeling or a childish approach. No cameras, apertures and other common "cheap looking" images. It should not look as "all the others".
