• C$150

• 110 designs

• 26 designers

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Logo Design Brief

We need a logo for our company that will be providing Exterior Renovations for single family homeowners.

We would like a Blue Jay featured in the logo, but it should be a simple and contemporary interpretation. Our style is to be bold and high contrast, but friendly and approachable. The logo must be both readable and distinct, as the business requires a high level of brand retention from our targeted customers. The company's colours will be powder blue, navy blue, and white but the logo can have accents of other colours if the designer feels it helps.

Target Market(s)

Homeowners with a medium to high household income ages 40-65.

Industry/Entity Type

Home Improvement

Logo Text

Blue Jay Exterior Renovations

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Recognizable symbol and readable text. "Blue Jay" can be much larger and more of the focal point text wise than "Exterior Renovations"
• This logo will go on signage to be placed in front of ongoing and completed renovation projects, so they need to be memorable and readable as people drive by in their vehicles.

Nice to have

• Nice if the logo translated well to grayscale

Should not have

• Should not resemble the logo for the Toronto Blue Jays baseball club.

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Files

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