44 Main Street logo

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This customer received 17 logo designs from 4 designers. They chose this logo design from Hana as the winning design.
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Logo Design Brief
We are in need of a logo for a newly constructed building located in the center of a quaint friendly town. The building will occupy both apartments and retail space.
In the attached file, you will see a couple of pics with lanterns attached to the building and a few ideas we found on the internet. We would like to incorporate this idea into the logo. The logo should be inviting and elegant. Not too modern but friendly is the best way to describe it. We will be using the logo for signage and advertising. We are a sign company.
Target Market(s)
Commercial residential multi dwelling
Industry/Entity Type
Apartment
Logo Text
44 Main Street
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- logo should have a lantern design incorporated into the design similar to ones shown on the clients building pic
Nice to have
- nice to be able to break logo up to work vertically and in horizontal areas
Should not have
- no bold non serif typefaces...but needs to be easily legible for outdoor signage.