• A$150

• 258 designs

• 75 designers

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Logo Design Brief

We are a school located in Cape Otway Victora and we have designed a outdoor education program to be implemented at the beginning of next year. The program is focusing on local indigenous history and culture as well as the unique geography, flora, and fauna found here. For the design we wanted to have an eel and maybe a changing scenery of mountains, river, forest, and sea. The eel is important in indigenous stories for the area because the tricky eel is the only animal able to traverse all the diverse terrain with ease.

After selecting a logo we will be needing a flyer and website as well as a total redesign of the school logo and site as well (and possible app to work in tandem with outdoor ed website).

Here are some reference points about cape Otway and examples of other school outdoor ed logos we like:

http://www.visitvictoria.com/regions/Great-Ocean-Road/Things-to-do/Nature-and-

wildlife/Beaches-and-coastlines/Cape-Otway.aspx
http://outdooreducationaustralia.org.au/

http://www.outdoorschool.vic.edu.au/

http://rubicon.vic.edu.au/

Target Market(s)

Parents with children in high school, Teachers, and overseas students.

Industry/Entity Type

School

Logo Text

Otway Outdoor

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Appeal to not English speaking background students.
• Use of colour scheme that can be applicable to future website without being garish.