Meteor Crater Logo Refresh

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This customer received 1041 logo designs from 244 designers. They chose this logo design from neocro as the winning design.
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Calling all creative graphic artists!
Meteor Crater, an impact site located in the high desert of northern Arizona, is looking to refresh the current logo. We have used our logo for over 40 years and it is time to REFRESH it. We have built brand/name recognition so we don't want to completely revise it. Once again, we are only looking for designers who want to REFRESH a logo.
This is the part where you stop and go to our website and check out our current logo and story: www.meteorcrater.com
The design scope includes:
MOTION! The asteroid traveled at 26,000 mph so the refreshed logo needs to reflect some serious speed.
HEAT! Things got really hot as the impact occurred. Think 20 million tons of TNT. Boom!
LEGIBLE! We have over 250,000 visitors and many are traveling like a meteor on the interstate, so when they blow by one of our billboards, they need to easily read the logo. We are looking for a contemporary font upgrade.
BOLD! The colors of the logo need pop on a variety of advertising and signage, for example, Facebook; Magazine ads; outdoor billboards; digital advertising; online video, website, merchandising.
IMPACT! The result of the impact 50,000 years ago is a hole 1 mile wide and 1/2 mile deep which only took seconds to form. Logo needs to reflect this and work in multiple file formats.
Updates
Project Deadline Extended
Reason: Meteor Crater is reviewing all designs and needs time to speak with the Board of Meteor Crater and select a winner. Thank you for your patience.
Added Tuesday, August 8, 2017
Project Deadline Extended
Reason: The Client is still deciding
Added Friday, August 11, 2017
Industry/Entity Type
Artists
Logo Text
Meteor Crater
Look and feel
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