• US$420

• 183 designs

• 65 designers

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Logo Design Brief

This document outlines the parameters for the Richmond International Airport’s (RIC) 90th Anniversary logo design.

The Richmond International Airport (RIC) is a regional airport located in Richmond, Virginia. RIC is owned and operated by the Capital Region Airport Commission, and has been in existence since 1927.

RIC is celebrating its 90th anniversary, and wants a logo to commemorate the occasion that will be used for marketing purposes, including apparel. RIC currently uses this logo: http://www.flyrichmond.com/.

Please look at the uploaded file for an example of the logo.

The job is to design a simple, sleek, anniversary logo.

The logo should incorporate the following:
- Wordmark logo or a pictorial/combination logo.
- Bold
- Serious
- More traditional than modern
- Professional
- Masculine
- Conservative
- In between Economical and Upmarket
- Font Styles: Serif and Sans Serif

Logo Design Requirements
The mandatories for the logo include:
1. RIC or “Richmond International Airport” must be in the logo.
2. Ideally, the logo icon will communicate “flight” or “flying.” This means airplanes. This can be literal or interpretive.
3. See the Abraham Lincoln Capital Airport’s anniversary logo https://logotournament.com/contests/abraham-lincoln-capital-airport-70th-anniversary/by/nyoba or BNA’s logo http://www.aci-na.org/content/bna-75th-anniversary-time-line-video. These are good examples.
4. (Optional) Include the current Richmond International Airport logo.

Target Market(s)

The business community and leisure travelers.

Industry/Entity Type

Airport

Logo Text

RIC 90th: A gateway to the community since 1927.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. RIC or “Richmond International Airport” must be in the logo.
• 2. Ideally, the logo icon will communicate “flight” or “flying.” This means airplanes. This can be literal or interpretive.
• 3. See the Abraham Lincoln Capital Airport’s anniversary logo https://logotournament.com/contests/abraham-lincoln-capital-airport-70th-anniversary/by/nyoba or BNA’s logo http://www.aci-na.org/content/bna-75th-anniversary-time-line-video. These are good examples.

Nice to have

• Include the current Richmond International Airport logo.

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Files