• US$325

• 26 designs

• 11 designers

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Menu Design Brief

What We Want

We're looking for a bold redesign of our current menu. Our current menu is tired and boring and does not accurately reflect our revitalization of the Shaker Cafe brand. Attachments will be submitted with the campaign for menu items.

Design Guidelines

• Creative use of typography and color. Think Bold, Fun, Loud and uninhibited.
• Fluid, easy to read, layout that emphasizes readability.
• The subtle, demure, look of typographic columns (examples below in resources)
• Creative use of 'wells' for menu item highlights as well as great boarders
• Loud typefaces as long as readability is the focus & emphasis.
• Small illustrations/icons but they must not effect or take the focus from the readability of the menu
• Big, oversized, menu that will look great on recycled paper
• Subtle watermarks/illustrations
• creative use of textures / highlights / section breaks

Menu Requirements

• 9”x12” paper size. Please notify us if your design works better in a different format.
• Oversized, designed for printing on recycled paper.
• Single Page Menu (use lunch on front and breakfast on back)
• Do not use $ or "..." in pricing. Please space all prices equally.
• Simplistic layout that emphasizes readability and logical navigation of menu items.
• Acceptable file types
• Photoshop
• Indesign
• illustrator
• Please contact us before you submit a design if you plan on using something else
• HTML/CSS would be a huge benefit. It's not a must, but it will definitely help you win the award.
• Must retain some of our current color scheme (red/orange/yellow – see attachments/website).

NOTE: Please download ALL attached resources for the project.

Target Market(s)

Women - 60% or more. Mostly professionals. 18-55.
Men - Professionals mostly. Judges, Attorneys, Agents, Ect. Ages 18-55.

Industry/Entity Type

Printing

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• see menu requirements in task description.
  

Nice to have

• Design Ideas We Love
  
  http://www.underconsideration.com/artofthemenu/archives/brickhouse_tavern.php
  We like: typefaces, typographic columns & layout, use of butcher-block print, simplicity
  We don't like: lack of bold, color lack of textures, lack of general vitality in the brand, no use of icons/illustrations
  
  http://www.underconsideration.com/artofthemenu/archives/burgatory_bar.php
  We like: typefaces, bold headers & section breaks, texturized typefaces, use of illustrations, and specifically we love how they did the 'custom creation' menu
  We don't like: lack of bold color, lack of subtle texturing, little more use of illustrated icons would be nice
  
  http://www.underconsideration.com/artofthemenu/archives/the_kickin_chicken.php
  We like: use of bold colors, organization & layout, the section highlights are nice
  We don't like: lack of textures, lack subtle illustrations/icons.
  
  http://www.underconsideration.com/artofthemenu/archives/manchester_press.php
  We like: use of textures, typefaces, layout & organization, single page menu
  We don't like: lack of textures, lack of bold color, lack of icons and menu item hightlights
  
  http://www.underconsideration.com/artofthemenu/archives/cozmo_caf.php
  We like: use of texturing, typesfaces, layout & organization, creative use of illustrations/icons, bold colors
  We don't like: not a huge fan of the bordering; and illustrations take up too much room for single page menu
  
  http://www.underconsideration.com/artofthemenu/archives/for_enden_af_gaden.php
  We like: creative use of typefaces, organization & layout, cool illustrations, oversized menu, section seperators are cool & unique
  We don't like: lack of textures, menu items inside illustrations, typefaces can get hard to read in certain areas
  

Should not have

• Do Not Use
  
  • Skeuomorphism in any way.
  • We do not want any actual pictures of food on the menu (subtle illustrations / icons are great and encouraged).
  • Typefaces that are hard to read.
  

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Files

Download all files - 6.0 MB