Poster Redesign: Integrated Visceral Techniques Workshop

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This customer received 8 poster designs from 4 designers. They chose this poster design from Giovanni as the winning design.
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Poster Design Brief
Specifically, we need a new poster for an upcoming course we are teaching on the topic of visceral manipulation / bodywork for the abdomen.
The posters / fliers we use to advertise upcoming continuing education workshops in bodywork and acupuncture need a facelift! Colors tend to be cobalt blue, greys, plenty of white space. Brand should communicate both sophistication, elegance and also the warmth and approachability to hands-on therapies like bodywork. It would be great to include some type of hand-wrought element in the illustration: colored pencil, graphite. Our website is www.movingmountaininstitute.com. Check out the meaning / origin of the name Moving Mountain Institute on our facebook page. Fonts are: Proxima Nova. LTC Bodini 175 for italicized quotes. All text is included in existing poster design.
Target Market(s)
acupuncturists, manual therapists / bodyworkers, physical therapists, students in massage therapy school, students in naturopathic medical school
Industry/Entity Type
Health And Wellness
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- All the text that is provided on the sample draft PDF (attached) must be included.
- Other must haves:
- -Clarity: Clean lines. Lack of clutter.
- -8.5 x 11 or other standard size preferred
Nice to have
- High quality hand-wrought illustration details or effects. would prefer grey scale in this area. Cannot be cartoonish.
Should not have
- Kitchy / pre-formed clip-art style features or tacky cartoony graphics will not be allowed.